Most reports, including Wired article "Inside Look at Birth of the i Pod", indicate that the basic idea for the i Pod and i Tunes was originally conceived by Tony Fadell, an independent contractor who shopped the idea around to several companies including Apple. Fadell and a team of designers, engineers, and programmers worked together on the final product. This article also notes that Steve Jobs "molded the device's shape, feel, and design", no doubt with the assistance of Jonathan Ive, the director of Apple's Industrial Design Group.
Electronics Design Chain Magazine article "Inside the Apple i Pod Design Triumph" also extensively details the creation of the i Pod.
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